Ventura Selections Exclusives
More than ever, the larger retailers are leaning towards the private and control label business. The main reason being they do not want to compete with big brands that do not allow for enough margin. Therefore, having control/exclusivity of a brand helps avoid competition with other retailers.
We have a team focused on bringing value to on and off premise chains. How do we do this? By delivering high quality, great packaging and reasonable pricing. In order to be successful in the private label business you need to have a team focused on developing it, consistently sourcing and presenting brands to national buyers.